INTRODUCTION:
This year the Holy Month of Ramadhan fell on 2nd April and ended on 3rd May 2022. During this month, the Muslims observe the fast and engage in religious activities with devotion. In addition, there was a need for religious content on the digital platform to nourish our souls. This prompted the Media department in collaboration with Tabligh department to come up with various online content and replaying on digital channels and radio FM.
PROGRAMS:
- Darsa za Ramadhan
This was a daily program featuring Sh. Musa Shali, Sh. Ali Bahero, Sh. Aidarus Athman, Sh. Juma Shughli and Syd. Twahir Mohammed. Each sheikh produced six episodes tackling different topics related to Ramadhan. The programs were streaming live on YouTube at 5.00 pm and 7.30pm on Sauti ya Pwani FM.
- Quran Tafsir
This was a live program at Masjid Hassanain Bahman on Mondays to Thursdays with Sh. Muhammad Dumila. The program included tafsir of the Quran and a Q & A session. At the same time, the program was steamed live on Sauti ya Pwani FM.
- Nasaha za Ramadhan
These were short clips of around 4 minutes on tips and advises on what to do during Ramadhan. Sis. Ruiya tackled different topics mostly related to women. The clips were shared on Facebook, YouTube, and WhatsApp groups.
- Laylatul Qadr Aamals
On the 23rd night of Ramadhan, we live-streamed the Aamals from Imam Mahdi centre in Burani, Kwale county. Those who couldn’t access the mosque, followed the aamals online on our Facebook page.
ANALYSIS:
All the programs were relayed on our digital platforms. Facebook: Bilal Muslim Mission of Kenya, & YouTube: Bilal Kenya. We bought airtime through the support of donors on Sauti ya Pwani FM to air our content to reach a wider audience.
CHANNEL RELAYS:
YouTube: In the month of April 2022 our channel’s viewership grew up to 4,800 views with an increase of 321 watch time hours. A 20% increase in subscription. We had several engagements (comments) on the channels as shown below;
Ali Omar:
‘Masha Allah shukran’
Mwamboni Mtundo
‘Maá shaa Allah, darsa nzuri’
Riziki Mwalimu
‘Mashallah’
Abdallah Abudi
‘MashaAllah’
Facebook: Our Facebook page engagement is impressive and has grown during the month of Ramadhan. The viewership increased by 60% in the month of April. Among the post engagements included;
Fatumah Asmani
‘MashaAllah’
Hussein Dermilaz
‘Mashalah’
Abdalla sheikh
‘Leo nakusikiza kutoka nyumbani ustadh’
Mwajabe Dzaya
‘Shukran shkh’
RECOMMENDATIONS:
We had the following recommendation both from the audience and our team members;
- Invite more sheikhs from different centres or institutions.
- Produce more live programs to increase real-time engagements during Ramadhan.
- Collaborate with other institutions to plan Ramadhan activities.
- Produce Ramadhan content for TV to reach a broader audience.
CONCLUSIONS:
Our online productions went smoothly due to the coordination between media and tabligh department which was commendable. The team looks forward to a better production next Ramadhan InshaAllah.
Bilal Muslim Mission of Kenya appreciates the generous support and assistance received from WF-AID /AFED to ensure a successful run of the Ramadhan Online programs.
The Mission also thanks all those involved in the preparation and delivery of the programs.
Bilal Muslim Mission of Kenya
P.O Box 82508 -80100
Tel: +254 222 9641
Email: admin@kenbilal.org
Web: www.kenbilal.org
Prepared by & Compiled by: Mohamed Mwashua & Faraah Sumar
May 2022.